Festivities and processions during the first twelve days of December each year involve tens of thousands of Puerto Vallarta inhabitants and visitors, who pay homage to commemorate the appearance of the Virgin Mary to the peasant Juan Diego on December 12, 1531. According to tradition, the image of Our Lady of Guadalupe was imprinted on the cloak of Juan Diego and to this day it is on display in Mexico City at the Basilica of Guadalupe which was constructed at the site of the miraculous appearance. Hundreds of local PV businesses, unions neighbourhoods and organizations and their employees parade from their place of employment through the streets of Puerto Vallarta during the Celebrations of Our Lady of Guadalupe and end up at the local Church of Our Lady of Guadalupe.
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